Why CMS is a core part of the Future of Retail
By Martin Frederiksen / Klean
Technology and changes in consumer behavior is changing retail rapidly and forever. The good old days will return in new and unexpected ways, backed by technology. Content management is a core part of the new user experience, and new websites and e-commerce projects must be built to support content marketing and digital integration in stores.
Simplicity is by the way a core part of this. I’ll present a load of slides with examples of the modern retail experience backed by examples of implementation, where and why Umbraco is a strategic fit and how it can be used to connect to new devices and screens apart from the desktop browser or smartphone.